SITA STORIES

Q+A with SITA Designer Traci Kaye

We sat down with Traci Kaye, SITA chief from the very beginning. Traci provided us insights into her creative and ever-changing life.

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Q+A with Actress, Kelly Rutherford 

“I am casual in my everyday life, I mean, I walk out of the house with no makeup and my hair wet. But I still like to feel dressed. So there’s a similarity with SITA. In everyday life, I’m just more casual.” 

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SITA Co-Founder, Aljohara Abdulaziz Almodaimigh

Entrepreneur Aljohara Abdulaziz Almodaimigh is on the frontline of the social transformation of Saudi Arabia. Not content with running the country’s leading chain of women-only fitness studios, she co-founded fashion brand SITA.

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Lauren Keefe, an Executive Recruiter talks the simple things, travel and style

As an Executive Recruiter, Lauren Keefe certainly comes in contact with all types of people, and she says you can tell a lot about a person by their style. So when it comes to her own wardrobe, she wants to make sure she is wearing brands that represent her true self.

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Rabia Farhang a stylish do-gooder

Rabia has committed her life to doing good: a global nomad, fashion industry leader with an entrepreneurial spirit and a passion to drive impact for underserved women-focused organizations.

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