Friends of the brand channel the versatility of today’s rising woman. They love wearing SITA and exemplify this by hosting events and pop-ups in their communities. They want to spread the word about SITA and inspire strong and discerning women to live authentic lives.


    • Are passionate about SITA’s mission: Don’t change (who you are and what you wear)
    • Are active and engaged in their community through business, fitness, wellness, travel and however women live their lives on the go
    • Bring good energy to pop up events and in the community
    • Are active and engaged in social media, contribute to our SITA stories blog, post on Instagram and promote the SITA collection and events through their social channels
    • Can commit to a partnership with the SITA brand and are not in a similar relationship with another leisure/work/active apparel brand
    • Need to familiarize themselves with the SITA 20/20 Manual
    • Need to submit basic lifestyle information and social media presence/activity
    • No need to be featured if not desired