The new wave of Saudi fashion

Published by Buzz Innovation

"Entrepreneur Aljohara Abdulaziz Almodaimigh is on the frontline of the social transformation of Saudi Arabia. Not content with running the country’s leading chain of women-only fitness studios, this year she co-founded fashion brand SITA...." 




How The Eco-Friendly SITA NYC Is Changing Sustainability In Fashion

Published by Valeriya Chupinina of Sporteluxe

"Sustainability is a word we’re hearing over and over again in the fashion world. Brands all over are beginning to create eco-conscious clothing, taking donations in exchange for a store discount, and dedicating themselves to the sustainable fashion movement. With fast fashion turning out to be a giant polluter, many are stepping up in an effort to save the planet...."