"Meanwhile, the geniuses at SITA NYC recently introduced styles for its spring 2021 collection and put forward the brand’s first dress, a convertible piece with drawstrings in the front and back that can be tied multiple ways, and features flattering dolman sleeves..."
Published by "We’re in the middle of a New York Fashion Week unlike any other. To capture the mood of this socially distanced season, the Cut asked 72 designers to choose just one word (or phrase) and one image to describe their new collections.... SITA NYC Timeless"
Published by Cécilia Pelloux of Forbes
"During the pandemic Saudi Arabian brand SITA shifted their production and design priorities to join the fight against COVID-19. SITAtech™ is well known for their innovative and sustainable performance fabric."
"Sustainable Saudi Arabian fashion brand Sita said it shifted its production and design priorities to join the fight against COVID-19 — and its raising funds to produce 1,200 masks for distribution to New York hospitals in need, the company said..."
"Sustainability is a word we’re hearing over and over again in the fashion world. Brands all over are beginning to create eco-conscious clothing, taking donations in exchange for a store discount, and dedicating themselves to the sustainable fashion movement. With fast fashion turning out to be a giant polluter, many are stepping up in an effort to save the planet...."