The new wave of Saudi fashion

Published by Buzz Innovation

"Entrepreneur Aljohara Abdulaziz Almodaimigh is on the frontline of the social transformation of Saudi Arabia. Not content with running the country’s leading chain of women-only fitness studios, this year she co-founded fashion brand SITA...." 




How The Eco-Friendly SITA NYC Is Changing Sustainability In Fashion

Published by Valeriya Chupinina of Sporteluxe

"Sustainability is a word we’re hearing over and over again in the fashion world. Brands all over are beginning to create eco-conscious clothing, taking donations in exchange for a store discount, and dedicating themselves to the sustainable fashion movement. With fast fashion turning out to be a giant polluter, many are stepping up in an effort to save the planet...."


Sita Tackles Age-Old Problem of ‘Having Nothing to Wear’

Published by  of WWD

"Having “nothing to wear” is undoubtedly one of the most common problems shoppers face within their respective wardrobes. And that’s precisely why Sita, a pared-down women’s apparel brand that focuses on minimalist, smartly tailored closet essentials, aimed to solve it....."


Sweater Weather Is Upon Us—Shop Our Editors’ Favorites

By: Jodi Taylor of Coveteur
"We don’t know about you guys, but at Cov HQ, we’re always on the hunt for new sweaters because, well, one can never have too many when living on the east coast. And we’re not talking about your everyday black sweater here (as much as we love those)—we’re looking for the brightly-colored pieces that have every other person asking you, “Hey, where did you get that sweater from?” And so, without further ado, all of the sweaters our editors are currently shopping..."